Irina Boersma was launching her own photography business after her partner retired, so Irina needed to formulate her own unique platform showcasing her photographical style and capabilities, yet in a differentiating manner. Nuvole helped define Irina’s brand signature as well as creating creative social media content for the launch of IrinaBoersma.com.
Nuvole developed Irina Boersma’s visual identity, brand markers, logo, typography and color scheme made to fit Irina’s photography style. As a part of the visual identity, we made the design for Irina’s new website, in which we also carefully curated the projects and imagery. Studio Nuvole also created the creative campaign material and Gifs for Irina Boersma’s social media channels for the launch of her brand new website and business.
Results: Irina Boersma gained a sharp and differentiated identity, which both showcases Irina’s competences and creations while at the same time makes her stand out from other competing photographers. Since her launch, Irina Boersma has been featured in prominent magazines such as FRAME, Cereal, and Sindroms.
Client
Irina BoersmaSector
PhotographyDiscipline
Brand StrategyBrand Identity
Website Design
Copywriting
Art Direction
